Check this swot analysis nike, this nike new interchange 1 teacher39s book pdf swot analysis breaks down nike strengths, weaknesses, oppurtunities and weaknesses. It is listed on the nyse and is headquartered in the united states. In contrast, under armour and lululemon have not paid dividends. The report covers the companys structure, operation, swot analysis, product and. Nike swot 2020 swot analysis of nike business strategy hub. Strong brand awareness nike is one of the most recognizable brands in the world as its name alone is memorable, easy to pronounce, and very unique. Below is a swot analysis listing nikes key strengths, weaknesses, opportunities and threats.
Let us say nike wants to capture a first world market like australia then first nike will do a swot analysis to check the environmental conditions first. Was founded as an importer of japanese shoes in 1962, the founders. Riskfree rate is based on us 10year treasury bonds and nike default premium is based on 2. You wont just examine how your company is performing today, youll investigate how its going to perform next week, next month, and even next year. On our nike corporate website, located at investors. This is a great threat nike is facing and it also affects its net income by 54% which is a great offset for the revenue growth. Financial strength financial clout also becomes a key strength for any brand. In fiscal year 1998, the company incurred a onetime restructuring charge to better align our overall cost structure and planned revenue levels.
A swot analysis provides detailed information about a companys strengths, weaknesses, opportunities, and threats. Swot analysis report introduction a strengths, weaknesses, opportunities, and threats swot analysis is a strategic planning tool to evaluate internal and external influences upon a common vision or specific goal. Nike has offices all over the world and contracts with shops on a global basis as well as factories throughout developing economies like china, india. Strategy and swot report, is a source of comprehensive company data and information. Swot is an acronym for strengths, weaknesses, opportunities and threats related to organizations. Managements discussion and analysis of financial condition and results of operations. With respect to this the report contains comprehensive marketing plan components including company analysis nikes current and future. This customized swot analysis of nike summarizes its strengths and weaknesses as well as its opportunities and threats. The swot analysis is a useful methodological tool to analyze companies and arrive at a logical.
The swot analysis of nike discusses the strengths, weaknesses, opportunities and threats of the leading footwear brand nike. A swot analysis of nike for 2018 check out the brands strengths, weaknesses, opportunities and threats. It designs and sells shoes for a variety of sports including baseball. Strong brand image and a brand value of usd 170 billion 1 3. This threatens the whole of netflixs business model and ability to fund content in the future opam, 2017. It carries out the development and marketing of footwear, apparel, equipment and accessory products. It share of non us revenue has shot past 50% in 2017. Swot and pestle analysis of nike nike swot analysis. The swot analysis is a simple but comprehensive strategy for identifying not only the weaknesses and threats of an action plan but also. Nike and adidas are both recognized for their comfort, while puma is not really perceived as highly comfortable.
Market leadership for a range of products and services. The swot analysis data indexed in ebscohost is provided by marketline, a leading provider of online database and analysis services. Dividend policy overview nikes dividends have increased each year for the past 14 years. Tech data corporation distributes information technology products, as well as offers logistics management and other valueadded services in north america, south america, and europe. Digital piracy for more than 30 content providers including netflix, piracy has led to 5. Pdf this report is all about to show a marketing plan for nikes products. It designs and sells shoes for a variety of sports including baseball, golf, cheerleading, volleyball, tennis and football. Fy19 was a defining year for nike, as we accelerated the highimpact capabilities of innovation, direct and speed that fuel our triple double. Beside this, the financial budget of this marketing plan has been discussed which. Relying upon this information mergent online identified the following american companies as competitors to nike. Essay on ratio and financial statement analysis of nike. Swot analysis of nike shoes international journal of advanced. The profile has been compiled to bring to you a clear and an unbiased view of the companys key strengths and weaknesses and the potential opportunities and threats.
Brand image a strong brand image is a major strength for an international brand which does not just mean higher popularity but. In the swot analysis of burberry, it is clear that the brand has many strengths, one of the major being its heritage value since it is present from years. Annual report analysis for adidas 1121 words bartleby. It concentrates and focuses primarily on producing sportswear and athletics products about. Key elements such as swot analysis, corporate strategy and financial ratios and charts are incorporated in.
Introduction an american multinational corporation, nike, inc. A swot analysis is very useful to identify the external and internal factors that influence nike. Since then nike market also expanded to asia in 1982 when india hosted the asian games. Any brand, universally popular or still new to the market, can use this swot analysis template to analyze the external and internal factors that may affect its brand authority and growth in the. In this report, i have discussed the case history of nike that majorly covers the child labor problem and the problem of change in consumers preferences after which i have done the swot analysis and have come up with strategic objectives, market driven strategy objectives.
With respect to this the report contains comprehensive marketing plan components including company analysis nikes current and future status, situation or market analysis and competitors. The following table illustrates apple swot analysis. We report our nike brand operations based on our internal geographic. Nike swot analysis matrix step by step weighted swot.
The company sells its merchandise to retail accounts through a network of nikeowned retail stores, independent distributors, licensees and internet portals. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals. Analysis of nike by porter five forces model 1430 words 6 pages. Marketline provides unbiased expert analysis and indepth forecasts for seven industry sectors. Nike is a global brand that is synonymous with quality and excellence. This article analyses the company using the swot methodology. Nike has focused on product innovation and marketing for growth. However, with just 7% of the market wikiinvest, the company has sufficient growth opportunities. Skyhigh attrition rate walt disney company has spent enormous amounts on training and grooming their employees. Swot analyses are a common method for a company or organization to assess its capacity to execute a plan or achieve an attainable goal. Nike swot analysis elaborates nikes internal strengths, weaknesses, opportunities, and.
In 2018, over 40% of nikes revenue came from the us market. Swot analysis is a vital strategic planning tool that can be used by nike managers to do a situational analysis of the firm. It offers products in seven categories, including running. As the competition increases with every fiscal, the allocation for advertising costs also increases exponentially. The key theme in this article is that nike is currently at a stage where it has to either diversify into other segments or risk placing all its eggs in one basket. Nike sales boomed in late 1970s since the issue of jogger shoes. The information on nike, incs investors website, inclusive of presentations, earnings call transcripts, and all other information presented, may contain forwardlooking statements, estimates or projections based on expectations as of the original date of those materials. Our fy19 results prove that demand for sport performance and athletic lifestyle product is thriving, and our consumer direct offense is capturing more of that opportunity every day.
The company sells its merchandise to retail accounts through a network of nike owned retail stores, independent distributors, licensees and internet portals. Nike business plan nike marketing strategy report on nike. Swot analysis of nike examining the strengths, weaknesses, opportunities, and threats. This swot analysis looks at nike, a global retailer that specialises in sportswear, including shoes, clothing and accessories. Nike swot analysis a detailed swot analysis of nike. A swot analysis will push you to look at your ecommerce businesss potential, whether youre just starting a business or working taking it to the next level. Nike is a sportswear and related equipment supplier. The report covers the companys structure, operation, swot analysis, product and service offerings and corporate actions, providing a 360. Ua was founded by kevin plank as a former university 1200 words 5 pages.
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